Marketing for businesses is always growing and evolving. Social media and digital content aren’t just fun additions to marketing plans anymore, but crucial points that can move the needle. Like everything on the internet, digital marketing trends are constantly changing. To stay ahead and have digital marketing that will benefit your business, you need to stay present and pay attention to the trends. Here is a guide to better understand the latest trends in digital marketing.
Active Social Media Presence
When creating digital marketing plans, you must make sure that you have a strategy in place for your social media channels. Your social media platforms for your business is the best way for people to find your business and interact with your content. To have a strong digital marketing strategy you need to make sure that you have an active social media presence. This means posting multiple times a week across different platforms.
Your social channels are the best place for you to showcase the voice and brand of your business. You can also incorporate SEO into your captions, descriptions, and hashtags. Running social media channels and marketing is a full-time job in itself. If you need help coming up with a digital marketing strategy that incorporates SEO-driven content, check out Intergrowth®.
Short Form Video Content
When it comes to digital marketing, content is king, and short-form content isn’t a passing trend that’s going away anytime soon. Almost every social media platform has a version of short-form content. While you don’t have to film different pieces of content for every platform, you can take one piece of content and cross-post it to make sure you’re active everywhere.
Short-form content is an incredible way to showcase your brand to the world. You can also use it as a vehicle for showing off your product or services. You want to make sure that you are creating videos that are entertaining and reliable. Short-form video is also a huge digital trend among younger generations. If you know that you are trying to reach a younger demographic, having engaging short-form video content can help bring in that audience.
Influencer Marketing
The trend of influencer marketing almost goes hand in hand with short-form video content. Influencer marketing allows your company to partner with influencers who will market your product. In return, they will get a commission when someone buys one of your products or services through the influencer’s unique link or code. As a business, you can set up parameters to ensure the influencers you’re working with promote the product in a way that you see fit.
This is a great digital marketing trend because it allows for the influencers you’re working with to be creative. It’s also a hands-off marketing strategy as the people you’re working with create and post the content. If you are looking to engage with a certain audience, you can partner with smaller content creators. They tend to have more niche audiences who are very engaged with their content. These micro-influencers can help push your products and services to your target demographics, making it a digital marketing trend that continues to grow.
Augmented Reality and Virtual Reality
Augmented reality is a trend that continues to push the needle when it comes to creative digital marketing. Augmented reality digital marketing allows people to use a graphic or filter on their camera. The possibilities of augmented reality filters are seemingly endless. You can also incorporate music into these to help create trends.
Virtual reality is another creative way to help businesses showcase their products digitally. Companies are coming up with virtual experiences that allow users to do anything from trying on clothes to taking tours through different types of spaces. Augmented and virtual reality requires the teamwork of programmers and designers but can have amazing results for digital marketing projects and will continue to be on trend as the technologies further advance.
Authenticity
It’s no secret that customers enjoy working with authentic companies. Internet users are always getting better at understanding the companies that they follow. A digital marketing trend that continues to rise is showcasing authenticity in your content.
Customers are more excited to work and purchase from brands that they feel they understand. If you can add the personality of your company to your digital marketing content, users will feel an added level of trust. This also helps increase the customer experience and makes them feel like they’re a part of something bigger when they make purchases from your business.
Conclusion
Digital marketing trends are always changing, but it’s important to be able to identify where they’re going and how you can utilize them in your marketing efforts. Every business should have a solid digital marketing plan and staying up with the trends will help create effective campaigns and bring in more customers.